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検索キーワード:(標準分類: HF5827)
該当件数:15件
Эффект рекламы / Е.М. Каневский
Москва : Экономика , 1980
書誌ID=2000931228 NCID=BA25929095
The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally
New York ; London : Routledge , 1990, c1987
書誌ID=2000624751 NCID=BA18925866
The want makers : lifting the lid off the world advertising industry : how they make you buy / Eric Clark
London : Hodder & Stoughton , 1988
書誌ID=2000162668 NCID=BA03984668
The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally
: us,: uk. - London : Frances Pinter Publishers. - New York ; London : Routledge , c1987
書誌ID=2000025912 NCID=BA00354277
Management of international advertising : a marketing approach / by Dean M. Peebles and John K. Ryans, Jr
Boston : Allyn and Bacon , c1984
書誌ID=2000151939 NCID=BA03784964
Advertising directed at children ; Endorsements in advertising : reports / by the Committee on Consumer Policy
Paris : Organisation for Economic Co-operation and Development , 1982. - (Document (Organisation for Economic Co-operation and Development))
書誌ID=2001323682 NCID=BA12701378
The economics of advertising / W. Duncan Reekie
London : Macmillan , 1981
書誌ID=2000003363 NCID=BA01078834
Advertising, competition, and market conduct in oligopoly over time : an econometric investigation in Western European countries / Jean Jacques Lambin
ne,us. - Amsterdam : North-Holland Pub. Co.. - New York : American Elsevier Pub. Co. , 1976. - (Contributions to economic analysis ; 94)
書誌ID=2000131784 NCID=BA03543301
Advertising : its place in political and managerial economics / [by] W. Duncan Reeki
[London] : Macmillan , [1974]
書誌ID=2000151058 NCID=BA03785082
Quantitative theories in advertising / Ambar G. Rao
New York : Wiley , c1970. - (Operations Research Society of America. Publications in operations research ; no. 21)
書誌ID=2000154932 NCID=BA0384076X
The selection of advertising media / [by] J. W. Hobson
5th ed. - London : published on behalf of the Institute of Practitioners in Advertising [by] Business Books , 1968
書誌ID=2000123375 NCID=BA0340591X
Advertising and market power / William S. Comanor and Thomas A. Wilson
Cambridge, Mass. : Harvard University Press , c1974. - (Harvard economic studies ; v. 144)
書誌ID=2000150993 NCID=BA00137778
Advertising language : a pragmatic approach to advertisements in Britain and Japan / Keiko Tanaka
: pbk. - London ; New York : Routledge , 1999
書誌ID=2000778322 NCID=BA40042575
Pictorial metaphor in advertising / Charles Forceville
: pbk. - London ; New York : Routledge , 1998, c1996
書誌ID=2000724691 NCID=BA36258934
Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally
: us,: cn. - 2nd ed., rev. and enl. - New York : Routledge. - Scarborough, Ont. : Nelson Canada, c1990
書誌ID=2000895496 NCID=BA11729440