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＜Books＞
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe
| Edition | 2nd ed |
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| Publisher | Abingdon : Routledge |
| Year | 2016 |
| Codes | ID=2001762849 NCID=BB20451160
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| Language | English |
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| Size | xi, 438 p. : ill. ; 25-26 cm |
| Notes | "First edition published by Psychology Press, 2010"--T.p. verso Includes bibliographical references (p. 365-406) and indexes |
| Authors | *Fennis, Bob M. Stroebe, Wolfgang |
| Subjects | LCSH:Advertising -- Psychological aspects
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LCSH:Consumers -- Attitudes All Subject Search |
| Classification | LCC:HF5822 DC23:659.101/9 |
| Vol | : hbk ; ISBN:9781848723054 : pbk ; ISBN:9781848723061 |
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| Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Reserve | Restriction | Copy | eDDS | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cent.Lib.,Closed Stacks ,Books(European Lang.) | : pbk | 659.1/F364 | 0182097617 |
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9781848723061 | 2016 |
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| North Library (East 2F, Open Stack) | : pbk | 659.1/F364 | 0281134224 |
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9781848723061 | 2016 |
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