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The fortune at the bottom of the pyramid : eradicating poverty through profits / C.K. Prahalad

Edition Rev. and updated 5th anniversary ed
Publisher Upper Saddle River, N.J. : Wharton School Pub., Pearson Education
Year c2010
Codes ID=2001510119 NCID=BA9177723X

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Language English
Size xxii, 407 p. : ill., maps ; 24 cm. + 1 CD-ROM (12 cm.)
Notes "12 video cases shot on location in Peru, Mexico, Venezuela, India, and Brazil plus one all-new video case"--Accompanying CD-ROM disc label
System requirements for accompanying CD-ROM: Windows 2000, Windows XP, or Windows Vista with a PentiumR 4 processor at 1.3GHz or better, 256MB RAM memory, video card with 8MB dedicated memory, and 16× CD-ROM; or Mac OSX, with a G4, G5, or Intel processor, 256MB RAM memory, video card with 8MB dedicated memory, and 16× CD-ROM; Windows Media Player, version 8 or newer; Adobe Acrobat Reader, version 5 or newer
Includes bibliographical references and index
Authors *Prahalad, C. K.
Subjects LCSH:International business enterprises -- Social aspects -- Developing countries  All Subject Search
LCSH:Non-governmental organizations -- Developing countries  All Subject Search
LCSH:Poor -- Developing countries  All Subject Search
LCSH:Economic assistance -- Developing countries  All Subject Search
LCSH:Globalization -- Economic aspects -- Developing countries  All Subject Search
Classification LCC:HD2932
DC22:338.8/881724
Vol : hbk ; ISBN:9780137009275 ; PRICE:$29.99 (US) ; XISBN:0137009275

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Agriculture, Library : hbk 338.881/P884 4080137783
9780137009275 2010

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