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Organization strategy, a marketing approach / [by] E. Raymond Corey [and] Steven H. Star

Publisher Boston : Division of Research, Graduate School of Business Administration, Harvard University
Year 1971
Codes ID=2000148290 NCID=BA03754125

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Language English
Size xi, 434 p. : ill. ; 29 cm
Notes "Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."
Includes bibliographical references
Authors *Corey, E. Raymond
Star, Steven H. joint author
Harvard University. Graduate School of Business Administration. Division of Research
Subjects LCSH:Industrial organization -- United States -- Case studies  All Subject Search
LCSH:Marketing -- Management -- Case studies  All Subject Search
Classification LCC:HD70.U5
DC:658.3/02/0973
Vol ISBN:0875840884

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Cent.Lib.,Closed Stacks ,Books(European Lang.)
658.3/C812 1720305304
0875840884 1971

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