1 |
Marketing management : analysis, planning, and control / Philip Kotler
5th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1984
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2 |
Multinational marketing management / Warren J. Keegan
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1984
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3 |
Global marketing management / Warren J. Keegan
4th ed. - Englewood Cliffs, N.J. : Prentice Hall , c1989
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4 |
Legal aspects of marketing strategy : antitrust and consumer protection issues / Louis W. Stern, Thomas L. Eovaldi
Englewood Cliffs, N.J. : Prentice-Hall , c1984
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5 |
Marketing management : analysis, planning, implementation, and control / Philip Kotler
7th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1991
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6 |
Marketing channels / Louis W. Stern, Adel I. El-Ansary
: pbk.. - 4th ed. - Englewood Cliffs, NJ : Prentice Hall , c1992
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7 |
Marketing channels / Louis W. Stern, Adel I. El-Ansary
2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1982
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8 |
Otto Kleppner's Advertising procedure / Thomas Russell, Glenn Verrill
9th ed. - Englewood Cliffs, NJ : Prentice-Hall , c1986
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9 |
Principles of marketing / Philip Kotler
3rd ed. - Englewood Cliffs : Prentice-Hall. - London : Prentice-Hall International , c1986
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10 |
Principles of marketing / Philip Kotler, Gary Armstrong
pbk.. - 4th ed. - Englewood Cliffs, N.J. : Prentice Hall , c1989
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11 |
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1987
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12 |
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle
Englewood Cliffs, N.J. : Prentice Hall , c1987
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