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Consumer decision processes : marketing and advertising implications / Francesco M. Nicosia
(Prentice-Hall international series in management)
(Prentice-Hall behavioral sciences in business series)

Publisher Englewood Cliffs : Prentice-Hall
Year c1966
Codes ID=2000402977 NCID=BA13031995

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Language English
Size xx, 284 p : ill. ; 24 cm
Notes "A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Bibliography: p. 247-272
Includes index
Authors *Nicosia, Francesco M., 1927-
University of California, Berkeley. School of Business Administration
California. University. Survey Research Center
Subjects LCSH:Consumer behavior
LCSH:Consumption (Economics)
Classification LCC:HF5415.3
DC:658.83

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Cent.Lib.,Closed Stacks ,Books(European Lang.)
658.8/N548 0024977868

1966

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