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Consumer decision processes : marketing and advertising implications / Francesco M. Nicosia
(Prentice-Hall international series in management)
(Prentice-Hall behavioral sciences in business series)
Publisher | Englewood Cliffs : Prentice-Hall |
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Year | c1966 |
Codes | ID=2000402977 NCID=BA13031995 |
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Language | English |
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Size | xx, 284 p : ill. ; 24 cm |
Notes | "A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley." Bibliography: p. 247-272 Includes index |
Authors | *Nicosia, Francesco M., 1927- University of California, Berkeley. School of Business Administration California. University. Survey Research Center |
Subjects | LCSH:Consumer behavior LCSH:Consumption (Economics) |
Classification | LCC:HF5415.3 DC:658.83 |
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Location | Volume | Call No. | Barcode No. | Status | Comments | ISBN | Printed | Reserve | Restriction | Copy | eDDS | |
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Cent.Lib.,Closed Stacks ,Books(European Lang.) |
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658.8/N548 | 0024977868 |
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1966 |
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