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Measuring psychological responses to media messages / edited by Annie Lang
(LEA's communication series)

Publisher Hillsdale, N.J. : L. Erlbaum Associates
Year 1994
Codes ID=2000578710 NCID=BA24482839

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Language English
Size x, 244 p. : ill. ; 24 cm
Other titles cover title:ST:Measuring psychological responses to media
Contents Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro
Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West
Using eyes on screen as a measure of attention to television / Esther Thorson
Secondary reaction-time measures / Michael D. Basil
What can the heart tell us about thinking? / Annie Lang
Electrodermal measurement / Robert Hopkins and James E. Fletcher
Signal detection measures of recognition memory / Michael A. Shapiro
The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske
Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger
Detection and modeling of time-sequenced processes / James H. Watt
Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch
Comments on setting up a laboratory / Annie Lang
Notes Includes bibliographical references and indexes
Authors Lang, Annie
Subjects LCSH:Mass media -- Psychological aspects  All Subject Search
Classification LCC:P96.P75
DC20:302.23/01/9
Vol ISBN:0805807179

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Cent.Lib.,Closed Stacks ,Books(European Lang.)
302.23/L25 0570808495
0805807179 1994

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